Amica Chips / Quelle che si vedono


To promote the restyling of its iconic packaging, Amica Chips entrusted Mayonese with the complete realization, from concept to production, of the TV Commercial Campaign “The ones you see,” broadcasted on all major national networks.






Amica Chips is a historic Italian company, a leader in the Food sector, a giant in the production of packaged potato chips, breadsticks, snacks and appetizers, founded in 1990.






To narrate, through an ironic, hyperbolic and surreal spot, the simple and genuine values ​​on which the company’s production philosophy is based, distancing itself from the style of previous campaigns.


Tv Commercial




Amica Chips


Agency: Mayonese


Actor – Alessandro Bianchi
Voice – Eleonora Nidi


Project Manager – Sebastian Corradi
Copywriting – Matteo Cocconcelli, Latino Pellegrini
Dir. Production – Andreina Lovatelli
Director – Latino Pellegrini
Dop – Alessandro Chiodo
Camera Operator – Jacopo Niccoli
1° Ass.Camera – Maurizio Iannello
2° Ass.Camera – Marco Angeloni
Data Manager – Marco Cavataio

Chief Machinist – Luciano Roversi
Machinist – Andrea Savio
Chief electrician – Roberto Martone
Electrician – Davide Molinari
Electrician – Davide Baciocchi
Electrician – Daniele Fonassi
Production Designer – Georgia Alloro
Production Designer – Veronica Antoniazzi
Toolmaker – Ermes Archetti
Costume designer and make up – Erika Tonini
Production assistant – German Toffoli
Freeautostrasporti Milan – Equipment transport
Photographic backstage – Filippo Pigino


Editing – Luca Martinelli
Compositing – Andrea Galvagni
Sound design and Mastering – Francesco Chiari
Color correction and grading – Alessio Zanardi

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