GRAPHIC SERVICES

BIANCHI PRECAST GROUP

Rebranding & Group Visual Identity
The client

 

BIANCHI PRECAST GROUP:

CUSTOMIZED SOLUTIONS

FOR PRECAST

 

With the introduction of the new Bianchi Precast production division and the upcoming inauguration of Bianchi Precast Academy, the entire architecture of Bianchi Casseforme’s corporate communication has been redesigned according to a new group logic.

Category

Graphic Services

Sector

Precast

The client

Bianchi Casseforme

BRIEF & GOAL

 

LOGO RESTYLING

& COORDINATED ASSETS

 

The aim of the intervention was to carry out a modern and minimalist restyling of the company’s visual identity, in order to create the new coordinated assets of the Bianchi Group.

Services

Logo Restyling and Presentation

Business Card

Letterhead

Leaflet

Folder

1.LOGO RESTYLING

The first step was to conduct a thorough study of the forms and ratio of the new logo, in order to carry out a significant restyling of the existing Bianchi logo.

2.BRAND PALETTE & TYPO

Secondly, we decided on the color palette and fonts for the group, assigning a distinctive color code to each division. Once we decided upon these elements, we had all the assets to start setting up the Visual Identity. Decisi questi elementi avevamo tutte gli Asset per partire con l’impostazione della Visual Identity.

3. VISUAL IDENTITY

We then applied the established guidelines to all classic outputs of the corporate Brand Identity. The final assets were then encapsulated in the Brandbook provided to the client. L’interazione produzione è stata poi racchiusa nel Brandbook fornito al cliente.