ADV CAMPAIGN

CAMPARI PROTECTION

Digital Advertising & Lead Generation
The client

 

CAMPARI PROTECTION: PREMIUM CUSTOM SPORT ACCESSORIES

 

We collaborated with Campari Protection, a company “Made in Italy” specialized in providing sports protections made of composite materials, for Digital Advertising and Lead Generation activities, aiming to increase interest in their shin guards customization service.

Category

Adv Campaign & Lead Generation

Sector

Sport Accessories

The client

Campari Protection

BRIEF & GOAL

 

DIGITAL AWARENESS

& LEGENERATION CAMPAIGN

 

The goal was to increase interest in the service by showcasing it to a specific audience and highlighting the premium features offered, in order to encourage users to send a message on the company’s WhatsApp channel.

Services

Social strategy

Graphic design

Google e social ads

Report & Data Analysis

1.ADS DESIGN

The first step was to conduct an analysis of the target audience and the main competitors, in order to create a series of effective graphic creatives.

2.SETUP CAMPAIGN

We then launched a series of social media campaigns to encourage direct messages while also generating engagement. In addition to the Meta campaigns, we complemented them with a series of generic and targeted Google Ads. Alle campagne Meta abbiamo poi affiancato una serie di annunci Google Ads, generici e su Target Specifico.

3.REPORT, ANALYSIS & FINAL OUTCOME

At the end of the campaigns, a comprehensive report was issued, including activities carried out, analysis of results, and achieved objectives.

WITH THIS APPROACH WE HAVE REACHED

600000

USERS NATIONWIDE

100000

INTERACTIONS ON PLATFORMS

200

QUALIFIED LEADS ON WHATSAPP

25000

CLICKS ON LINKS (BETWEEN GOOGLE AND META)