Dallara –

If you can stop time, you can look into the future

 

Dallara entrusts Mayonese with the creation of its new corporate video, moving away from the classic concept of corporate videos to open up the group’s communication to a modern storytelling style. This aims to highlight the perfect blend of history and innovation, characteristics that make the company unique in the global landscape

 

 

THE GROUP

 

Dallara Group is an Italian company and a global leader in engineering consulting.

Its activities are particularly well-known in the racing car sector, thanks to its excellent expertise in design, research and production of composite materials, aerodynamics, and vehicle dynamics.

 

 

IL BRIEF

 

The need was to tell the story of a unique player in the global engineering landscape, moving beyond the classic standards of corporate videos to embrace a more modern storytelling that emotionally conveys a company that places innovation at its core.

 

THE CONCEPT

 

A journey, paced by the ticking of a racing stopwatch. Through flashbacks and time ellipses, the narrative underscores both the brand’s historical significance and its strong avant-garde footprint.

 

Category

Video Corporate

Sector

Automotive

The client

Dallara Group Srl

Credits

Agency: Mayonese – Film The Flow

Copywriter: Mikael Masoero, Valentina Barzago
Directors: Sebastian Corradi, Mikael Masoero

Camera Operator: Mikael Masoero, Jacopo Niccoli, Luca Martinelli
Drone Operator: Sebastian Corradi
Camera Assistant: Luca “German” Toffoli

Ass.Production: Francesca Chiari

Edit & Sound Design: Luca “German” Toffoli
Compositing: Luca Martinelli
Color grading: Andrea Sabatelli

Tell us about your project

 

Are you looking for a single agency that takes care of every aspect of your communication?