KilometroVerdeParma – 3° anniversario (2020/23)


On the occasion of the event related to the 3rd Anniversary of KilometroVerdeParma, we narrated the consortium’s vision, of which Mayonese is a supporting member, and the philosophy behind their grand project.




KilometroVerdeParma is a reforestation project born in 2015, with the goal of creating an 11-kilometer tree-lined corridor to requalify the environment of one of the busiest stretches of highway in Europe.

From this initial confined idea, KilometroVerdeParma has evolved and expanded, becoming a large-scale reforestation project in the provincial area.




To present the work and philosophy of the Consortium through emotional storytelling aimed at emphasizing the connection between humans and the surrounding nature.


Emotional Movie



The client

Consorzio Kilometro Verde Parma


Agency: Mayonese


Dir – Latino Pellegrini
Copywriting – Valentina Barzago
Dop/Color – Jacopo Niccoli
Cam Ass – Gabriele Gabbi
Drone Op – Sebastian Corradi
Editing/Sound Design – Luca “German” Toffoli

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