Full Social Media Management & ADV

 

THE CLIENT

LAMPA: A “COLOSSUS” IN THE ACCESSORIES SECTOR

With over 20,000 references and significant investments in improving warehouse logistics, Lampa S.p.a. is one of the national and international reference points in the accessories sector.
The wide range and variety of merchandise sectors covered led to the need of creating specific brands with specific target audiences.
Among these stands out Optiline, a range of attachments and cases for attaching smartphones and other devices to the handlebars (and not only) of your motorbike or bicycle.

Category

Full Social Media Mgmt & ADV

Sector

Smartphone accessories

The client

Lampa Spa

THE GOAL

EXPLOIT VIDEOS AND SOCIAL CHANNELS TO STRENGTHEN YOUR BRAND IDENTITY

In March 2021 Optiline chose to rely on a single contact for the production of photo and video content and the management of all company social channels (Facebook, Instagram and YouTube).
The goal? Increase brand recognition on the Italian market through emotional videos and targeted social campaigns.

Services

Social strategy

Photo e video

Google e social ads

Social media management

Optimize You Social Presence!

 

AN INTEGRATED SOCIAL STRATEGY TO MAXIMIZE THE IMPACT ON A “COLD” AUDIENCE

A new brand, an innovative product, an audience to be informed and involved… Starting from 0 has its pros and cons, but what is certain is that a continuous content publication plan is needed to raise awareness and maximize brand recognisability.

 

Social Strategy: the definition of the tone of voice for each micro-target and the timely planning of publications on each managed channel were the fundamental aspects of the first phase of the project.
Social Content Production: between Alpine passes, high-adrenaline circuits and more urban scenarios, the photo/video shootings made it possible to create the starting material for the publication activities. Editing, post-production, color correction of images and videos with the subsequent development of social content in various formats and for different channels constituted the real “engine” of Optiline’s social media management activity.

 

Google & Social Ads: once the channels have been populated, they need to be given the right visibility. Through the definition of different audiences, the setting of advanced tracking tools and the setting up of targeted campaigns, Optiline’s social posts reach the audience truly interested in them, which begins to interact with the brand’s channels, allowing us to collect important data useful for optimizing subsequent campaigns.

Tell us about your project

 

Are you looking for a single agency that takes care of every aspect of your communication?